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UI/UX Designer & Conversion Strategist

UI/UX Web Designer in the Philippines

I’m Rommel Castillo, a UI/UX Designer & Conversion Strategist with 20+ years of experience creating clear, usable websites designed to turn visitors into customers.

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BEYOND VISUAL DESIGN

Web Design Built Around Users, Business Goals and Conversion

A website should do more than look polished. It should help people understand what you offer, build trust and make the next step clear.

My approach combines UI/UX design, conversion strategy and front-end experience to create websites that support both the people using them and the business behind them.

  • 20+ Years of Experience
  • UI/UX + Conversion Thinking
  • Design + Development Experience
  • International Client Experience
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SELECTED PROJECTS

Web Design Work Across Real Businesses

From law firms and healthcare organizations to small and large businesses, I’ve worked on websites where clarity, usability and conversion matter. Here are a few selected projects.

Mesriani Law Group

Law firm website redesign focused on clearer user journeys, stronger service structure and conversion-focused UX.
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HeadacheTMJ

Healthcare website redesign focused on simplifying complex information and improving the path toward patient action.
View Case Study
Model agency website design

Angelz International

Business website design focused on clear service positioning and a polished experience across desktop, tablet and mobile.
View Case Study
View All Projects
WHAT I BRING TO THE WORK

Web Design That Connects Strategy, UX and Conversion

My work sits at the intersection of design, user experience, conversion strategy and front-end implementation. That means I’m not only thinking about how a website looks, but how it works, how people move through it and what business goal it needs to support.

UI/UX Web Design

Clear, intuitive interfaces designed around user needs, hierarchy and usability.

Conversion Strategy

Page structure, messaging and calls to action shaped around helping visitors move toward the right next step.

Front-End Implementation

Turning approved designs into responsive, functional websites with attention to consistency, accessibility and performance.

Website Redesign

Improving existing websites by identifying what should be preserved, corrected or redesigned based on user, business and performance needs.
Start Your Project

How I Work

Understand Your Goals

We start by understanding your business, audience, goals and what the website needs to achieve. This gives the project a clear direction before design begins.

Plan the Experience

I shape the content flow, user journey and page structure so the website is clear, easy to navigate and aligned with the right business goals.

Design & Implement

I turn the strategy into a responsive, conversion-focused experience and bring it to life with careful front-end implementation.

Review & Improve

Before launch, I review the experience across devices, test important interactions and refine the details so the website is ready to perform.
Let’s Bring Your Ideas to Life
FREQUENTLY ASKED QUESTIONS

Questions About Working With a Web Designer in the Philippines

I combine user experience, interface design and business goals to create websites that are clear, usable and built to support meaningful action.

Yes. I’m based in the Philippines and have experience working with businesses and organizations serving international markets.

Yes. I can take a project from strategy and UI/UX design through front-end implementation, depending on the project scope.

Yes. I review what is already working, identify usability, conversion and structural issues and improve the website without changing things unnecessarily.

I don’t focus only on appearance. My process also considers user journeys, conversion strategy, content flow, usability and how the website supports business goals.

I look at clarity, hierarchy, trust, calls to action, user friction and the path visitors take toward the next step, then shape the design around those decisions.

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